PBS Kids

A set of short musical films called You, Me, Community.

The impetus for the series was to explore really important themes—diversity, identity, culture—and deliver positive messages in a way that would hearten and encourage a younger audience. Kind of like SchoolHouse Rock for this generation.

The geometric design turned out to be amazingly flexible and emotive. The lyrics are stuffed with information, but the simplicity of the look and tight rhythmic timing in the music gave us tools to deliver that information with extra clarity. This meant we could deliver a surprisingly dense amount of material, and with flow and punch. Knowing that these were made to run in high rotation as interstitials on the PBS Kids channel, made sure to include loads of little Easter eggs to reward repeat viewers.